The Upholstery Is Moving Into The Elite Brands Age

48，200，000 Yuan!
     November 8,2011, on the fall of the auctioneer's hammer, KUKA HOME won the title at the remarkable auction of CCTV(China Central Television) Prime Time Advertising, which is broadcasted at the 10 seconds after CCTV NEWS. KUKAHOME is known as the industry vane/leader in China, the action proclaims that the upholstery is moving into the elite brands age.
     In the past ten years, the upholstery was in the phase of strategic competition in exhibition and marketing channel, KUKAHOME is different from other industries which always in the media spotlight. Most of them are still struggling under the table for the proportion of the booth in the exhibition or trying to open more new stores.
     The Vice-President from KUKAHOME said in an interview, ”Obviously, KUKAHOME always goes advance of the upholstery in China, as a forerunner, in the last 5-years action, the mainly strategy was exhibition and marketing channel, which performed excellently in the years of worldwide exhibitions, and there’re nearly 1,500 brand stores all over the world. And now, we are deploying the new 5-years plan, and the brand strategy is the primary task. In the future 5 years, brand competition will be the mainly competition in the upholstery, and won the bid of CCTV is the first successful step of the strategic goal.”
      Exactly as the Vice-President said, and go back to the records of the CCTV and other media advertising nearly 5 years, it’s hard to see the furniture manufacture industry here, especially in the CCTV Prime Advertising Resource, KUKAHOME from the furniture manufacture industry won the bid first time.
      When asked about the KUKAHOME 5-years plan, the Vice-President said:” No one can depend on advertising, it’s a tool actually. KUKAHOME never expect building the brand by huge advertisement but hope to depend on the CCTV to carry KUKA culture to more consumers. Just like KUKA deliver the brand by reputation in the past 30 years, CCTV is sort of more efficient mode of transmission. At the same time, it is a kind of our attitude that we are telling people, according to 30 years of efforts, KUKA is ready, we are willing to stand in the spotlight of CCTV to accept more supervision from media and consumers, and to take the social responsibility to the enterprise.”

Kuka “imm Cologne 2012 ,Germany”- The International Furnishing Show

Dear everyone,

You’re cordially invited to visit our “imm Cologne 2012 ,Germany”-The International Furnishing Show in January16-22, 2012

Please find attached invitation card for the upcoming Furnishing shows. And your early confirmation of your visiting date is highly appreciated.

See you soon and travel safe!

Best regards

The first day of the“Experience Kuka 2011”in Shanghai Furniture Exhibitions

Demostrating our products

Hanging out

Introduction & Demostration

Mr. Nattuzi & Mr. Gu comunicating with our clients

Mr. Nattuzi experiencing Kuka's sofa. How comfortable it is!

Our clients taking pictures for our clients

The clients visiting the Kuka showroom

the Kuka Main Entrance

From:http://www.kukahome.in

The first day of the“Experience Kuka 2011”in Dongguan

From:http://ameblo.jp/kukahome/entry-11010407309.html

Preview the “Experience Kuka 2011” in Dongguan

Experience Kuka 2011

Kuka Franchise

Our History

Product Training

Showcase

Team Meeting

The flowers

The Official Visiting Kuka

The Reception Table

Kuka Dongguan Furniture Exhibition Is Coming

Today, KUKA’s first batch of materials and staff are starting off for Dongguan to decorate the exhibition hall. Please wait and come!

You will have the opportunity to experience the new KUKA that with lots of changes. We will be devoting much more time and energy to the setup.

Our dedicated KUKA staffs have arrived in Shanghai with the materials to set up the display for the exhibition. Please stay attuned as we will have more exciting announcement to come!

PS：The 26th Dongguan International Furniture Exhibition will be held from September 5 to 9,2011

From:http://www.kukahome.in 

Dutch Prince Meet Kuka President

The bilateral cooperation between China and the Netherlands is being continuously deepened and enhanced over the years. Netherlands has become China’s second largest trade partner inside European Union for consecutive seven years.  Under special supports from Netherlands Foreign Investment Agency (NFIA), Prince Willem-Alexander and his wife greeted five enterprise leaders from which have large potential and important investment and development prospects in the Netherlands. And Kuka is privilege to be the first enterprise to be greeted.

Prince Willem Alexander and his wife granted an audience to Kuka President Gordon Gu and his wife. During the audience, Prince Willem Alexander said that this visit is believed to further strength and foster the long-term relations between the two nations.

As one of the leading global manufacturer in the furniture industry, Europe is Kuka’s strategy market for global expansion in which the Netherlands is Kuka’s first option to establish the European Headquarter. The Netherlands will act as the logistics center for Europe in the near future in order to provide better service for Kuka European customers.

Now Kuka has 7 direct-owned stores in the Netherlands, all of which are built in the most important cities in the Netherlands. Kuka plans to open 20 stores in the Netherlands by 2011 and becomes the leading brand in the local furniture market. Increasing economy connections with the Netherlands will continue and is expected to enhance Kuka in the upcoming years.

Kuka will keep on reinforcing the oversea Franchising Store Program worldwide to internationalization of Kuka brand. By investing in the local market to implement the international operation as well as the production in China, the Franchising Store

Program will help Kuka to grow on a global scale.

Maria van der Hoeven, Ministry of Economic Affairs of the Netherlands, also met with Kuka President and his wife on the same day. Other government officials are planning to visit Kuka to learn more about Kuka business plans.

From:http://www.facebook.com/note.php?created&&note_id=127003127396347 

Kuka Exhibitions in Sep.2011

Dear everyone, 

You’re cordially invited to visit our Dongguan and ShanghaiExhibitions in September 2011! 

Please find attached invitation card for the upcoming exhibitions. And your early confirmation of your visiting date is

highly appreciated.

See you soon and travel safe!

Best regards

From:http://kukahome.weebly.com/

Kuka Designer Team Visits Milan Furniture Fair

The Milan Furniture Fair—the biggest event in the design calendar—celebrated its 50th year which ran between 16-21 of April 2011 with over 2,700 companies on exhibit and expected over 100,000 people to flock through its doors.

Every year, Kuka goes to Milan to experience the new trends in furniture industry. This year, a team of more than 40 designers visited Milan to see the biggest event in the world.

After 6-days visiting, they were impressive about the fascinating designs. “We were interested to see the latest trends in furniture design that featured strongly at the show,” says Mr. Yao, one of the designers. “And it is a meaningful activity, through which I will get more impressive ideas in my future work.”

As a leading upholstered furniture manufacturer in China, Kuka hopes to absorb more cutting edge design elements by attending the world-class event.

From:http://kukahome.perfect-blog.net/uUOoI-b1/Kuka-Designer-Team-Visits-Milan-Furniture-Fair-b1-p3.htm 

国外对色彩的喜好与禁忌

土耳其：土耳其人一般喜好鲜明色彩，代表国家的绯红色和白色比较流行，同时，也爱好带有宗教意味的绿色。
    叙利亚：最爱好青蓝色，其次是绿色和红色。黄色象征死亡，平时忌用。
    美国：美国多数人喜欢鲜艳的色彩。少女着装喜欢红色、朱红色，西南部地区男女老少均喜欢青靛蓝色。
    古巴：古巴人受美国影响很大，对色彩的喜爱与美国类似，一般居民喜欢鲜明的色彩。
    巴西：巴西人对红色有好感。认为紫色表示悲伤，黄色表示绝望，这两种色彩配在一起会引起恶兆。暗茶色表示将要遭到不幸。
    秘鲁：秘鲁人喜欢鲜明的色彩，红色、紫色、黄色备受喜爱。其中紫色是10月份举行宗教仪式使用的颜色，平时避免使用。

    俄罗斯：最偏爱的颜色是红色，常把红色与自己喜爱的人和事物联系在一起。白色表示纯洁、温柔，绿色代表和平、希望，粉红色是青春的象征，蓝色表示忠贞和信任，黄色象征幸福和谐，紫色代表威严与高贵，黑色是肃穆和不祥的象征。
    法国：比较喜欢红、黄、蓝。他们视鲜艳色彩为时髦、华丽、高贵的象征。在法国东部，男孩流行穿蓝色衣服、少女流行穿粉红色衣服。法国人把百合花作为国花，视菊花为不吉利的征兆和不忠诚的象征，认为仙鹤是蠢汉和淫妇的代表，他们忌讳核桃，认为它是不祥之物。
    英国：把蔷薇作为国花，喜欢淡雅的色彩，但对绿色十分反感。英国人忌讳用大象和人像作为商品装潢。
    阿根廷：包装所流行的主色是黄色、绿色、红色三种。避免使用黑色、紫色、紫褐色和相近的颜色。
    厄瓜多尔：对衣饰色彩十分注重。在凉爽的高原地区喜欢暗色，而炎热的沿海地带喜欢白色和明朗的色彩。
    墨西哥：代表国家的红色、白色、绿色被广泛应用于各种装饰。
    巴拉圭：普遍喜欢明朗的色彩。象征国内三大政党的颜色是红色（全国共和联盟）、深蓝色（自由党）、绿色（二月党），使用这三种颜色时，要特别谨慎。
    哥伦比亚：喜好红色、蓝色、黄色。在商品上好用圆形、三角形及六角形包装。
    委内瑞拉：对色彩很有讲究，如白色、红色、茶色、绿色、黑色分别代表这个国家的五大政党，一般不用在商品包装上，国旗为黄、红、蓝三色。
    日本：喜欢红色、绿艳色和淡雅色调。黄色表示未成熟，青色代表青年、青春，白色是天子服饰的色彩，黑色为高级产品所用，也用作丧事。

From:http://www.kukahome.in

The maintenance of sofa

几乎所有室内纺织品，包括沙发布料、窗帘和地毯，都会受到阳光的影响。强烈的直射光会使织物褪色，破坏织物中纤维的强度。您可以把家具搬离阳光直射处，以减轻阳光对家具的损伤。各种窗帘的使用也能够降低家具褪色的可能，如果再加一层遮阳帘，效果会更佳。
      摆放软体家具时应该离空调或暖气出口至少50厘米。切记：不要将沙发放置在潮湿的地下室或很热的顶楼。某些织物，尤其是那些天然纤维的空间稳定性，都会受到家中气候变化的影响，当湿度升高，织物由于吸收了水分而伸长，这将导致沙发外形紧绷。
      要预防宠物的破坏。泥爪、脚爪钩和脱毛，这些都是宠物的自然特性。在家中您要对宠物进行特别照顾，最好不要让宠物蜷缩或斜靠在您的软体家具上，因为它们习惯于选择同一块地方休息，反复多次后它们的体油就会在家具上留下很明显的印记。如果您既想纵容您的宠物，又很爱惜您的家具，那么您一定要给沙发罩上装饰布进行保护。
这里介绍一下布艺沙发的日常使用
      一、沙发表面的织物很容易被皮肤、头发、脏手或脏衣服上的油和汗污染。为保护您的沙发，应该在经常靠头和放胳膊的地方铺上一款与沙发配搭的装饰布，这样即保护了沙发又增加了沙发的美观度。
      二、请注意不要让您的首饰、皮带和鞋带扣以及背后口袋上的物品钩住或刺破您的沙发布料。特别提醒家中养了小猫咪的看官，一定要给猫咪备好专用的磨爪物品，否则后果是可以想象的。
      三、请不要将报纸放在沙发上。新闻纸上的油墨会脱落到织物上，使纺织品的颜色变暗，把沙发弄脏。要知道油墨是很难清洗的。
      四、即使沙发套是全脱卸的，也不要把某个座垫套拆下来单独洗，应该把它和沙发的其他部位同时清洗，避免产生面料新旧不一及色差的情况。
      五、请不要在沙发上站立、跳跃，那样会对沙发造成损坏。
      相信爱家的您，一定会照顾好家里的一切。
From:http://www.kukahome.in

[knowledge] how to make sofa

一、木工工艺

1.原材料组成

a. 框架按原材料分，主要由实木和纤维板组成。
b. 实木采用优质、新鲜的东北烘干白桦木，经过熏蒸.烘焙。反弹后的含水率控制在12%以内，不易变形、腐烂和虫蛀，白桦的特点是材质硬.握钉力强，用它做木架刚性远远胜于松木做的木架，成本较高，是做沙发木架最理想的木材。木架主要承受力部分全部用白桦制作。
c. 纤维板：采用国内优质的纤维板，其质量符合国家行业标准，在抗冲击、防水和环保等方面都经过国家有关检测机构检测合格，在木架里起辅助作用。

2.工艺结构

a. 实木在组装前经过四面光处理,每一个框架都是一个工艺品。
b. 为了完善构造以及加固框架, 框架的每一个接合处都使用经过充分而精确切割的木制三角架进行定位，并且在承受力最大的部分用胶水和螺钉进行固定。
c. 采用台湾优质直钉枪，确保每一个接口的牢固性。

二、扪工工艺

1、原材料组成

a. 海绵：按密度来分，一般分为中密度和高密度，密度的单位为克/立方厘米，是海绵的一个主要指标。但海绵给人的直接感官就是它的弹性和柔软性。所以海绵又可以为高回弹和低回弹、硬、软、超软之分，根据沙发的部位，选用不同密度。不同柔软的海绵，但优质的海绵一般都是高回弹的。欧尚·金通惠沙发的海绵由国内最优秀的海绵厂家提供，在沙发的回弹性、柔软性和耐久性方面应处于同行领先地位。
b. 羽绒：用于背、腰垫内部的填充物，经过高温漂洗及防虫处理，特点是舒适性好，有质感，人靠在背垫上有一种被包容的感觉。
c. 绷带：沙发坐箱内使用5公分宽规格绷带,其胶丝拉比为1:27，伸缩强度超过5万次，抗老化性能好且耐高温，被广泛应用于沙发。

2、工艺结构

a. 框架上覆盖一层1-2cm厚的海绵，表面再紧粘一层布，最少程度的减少面料与框架的磨擦。
b. 采用台湾优质马钉枪，确保绷带等重要部位的牢固性。

三、缝纫工艺

1. 面料种类：欧洲进口和国内合资面料是我们主要的选择。无论是色牢度和耐磨度，克重均优于国家行业标准(300克/平米)
2. 表面缝纫采用台湾电动高速平缝机，员工上岗全部经过专业培训，针脚均匀平整，每块面料均经过琐边处理。

四、配件

1. 拉链：经过我们的专业技术人员从众多生产厂家中精心筛选后，,独家生产的带有Cuddle字样的拉链，保证客户在清洗外套时，拉动顺滑,不易损坏拉链。
2. 地脚：采用标准五金件,度锌/铬防锈处理，克服了普通五金件易生锈的弊病，底部均有橡胶或尼龙胶垫保护地板。所有五金件都由国内行业正规厂家供应。
3. 五金配件：专业厂家定模生产,原料打磨后镀铬处理.亮度好、耐磨,所有电镀配件为环保电镀，不使用含氰化合物的电镀液。


选购须知
选购沙发在狭义上解释，的确是一门艺术，它需要我们把握很多细小的方方面面。由此，我们向顾客及专业营销人员提出三大原则八项注意。

一、 三大原则

1． 和谐搭配
沙发应与房间的整体装修风格、颜色、面积大小和谐搭配、协调统一。


2． 天然为上
沙发的材质以天然材质为最佳。布艺沙发的面料应尽可能选择全棉制品，以保证其舒适度及耐久度。框架的材料最常见为木材，此外富有现代感的金属框架也逐渐流行。


3． 舒适第一
要坐得舒服，沙发的各部位尺寸应符合人体工程学要求。
a．单人沙发座位前部宽度 ≥ 480mm；
b．沙发座深：480～600mm；
c．沙发座位高度：360mm～440mm之间；
d．扶手高 ≤ 250mm；
e．沙发后背高度：680～720mm为最佳适宜；
f．沙发靠背斜度：92～98度为佳。

二、 八项注意

1． 注意沙发面料和色彩的选择；
2． 注意沙发的结构（强度和钢度）；
3． 注意沙发的材料是否经过正常的干燥，是否有霉烂变形；
4． 注意沙发的扶手大小、高低、长短是否一致；
5． 观察面料颜色是否光亮如新，有无脱边及划损，外露零件有无毛刺、锐角、虚棱和齿口；
6． 推动沙发时脚是否高低一致，螺丝是否上好；
7． 背座垫软硬适中，空手用力加压于表面时，不应有金属磨擦及其他异响；
8． 沙发内部及外部的金属配件及弹簧不得生锈。中国家具论坛 

From:http://www.kukahome.in

Kuka International Trade Department Held Speech Contest

Though the daily work is extremely busy, Kuka people still benefits a lot through the company’s activity. On June 25th, 2011, the International Trade Department held a speech contest titled “Upgraded with Kuka Home” on the fifth floor of Kuka office.

More than 30 contestants took part in the speech contest and all of them all gave a wonderful speech. After the end of the contest, the Director of Training Department Chen Yisheng said, “It is the best speech contest I’ve ever attended at Kuka. In a word, it is outstanding.”

Zhang Lili, from Order Management wins the first prize. And the second prize winner is Ripply Zhu from Key Account Department. The third prizes go to Monica Ge, Cathy Lin and Cherry Luo.

From:http://www.kukahome.in 

Kuka University Established

Facing tremendous challenges in terms of competition, enhanced customer expectations, and the ever-changing business environment, Kuka began to set up our own inner training center—Kuka University.

On June 28, 2011, Kuka president Jason Gu announced the setup of Kuka University and gave a speech of Kuka’s strategy and the importance of Kuka University; meanwhile the “Kuka University Lecture Certificate Reward Ceremony” was held at Kuka headquarter.

Before the opening ceremony, Director of Kuka Training Department Chen Yisheng introduced the mission and concept for Kuka University. In the past 1 year, the Training Department has held more than 40 courses training around 5900 employees with the course satisfaction degree of 92.39%.

edit by : Damon    From:http://www.kukahome.in

EMBA Students from Davenport University Visited Kuka

The Davenport University from United States organizes an annual international study tour in China. In order to enhance the relationship between Kuka and Davenport University and allow the Executive MBA students the opportunity for hands-on reviews of international counterparts and partnerships, Professor Steven Bayus and his EMBA students Paul, Sunset and Eric visited Kuka, which is one of the largest upholstery manufactures in China.

“I would like to thank you for hosting our visit to your organization, learning about the inter workings of your particular business was fascinating.  It was a wonderful experience, it exceeded beyond my expectations.  I have learned quite a bit about Chinese Culture as well as how Chinese conduct their business.  This will help me tremendously in my future endeavors,” said Sunset, one of the EMBA students.

Kukahome--Experience Changing

Inspiration, the relentless pursuit from top designers;

Cohesion, the life wisdom raised from worldly artists;

Touch, the perfect presentation from refined materials;

Focus, the best elaboration of craftsmanship and technology.

This is the global supplier in 186 countries;

This is the leader in upholstered furniture industry;

This is the advocator of fashion lifestyle;

This is a company specializes in living-room and bedroom furniture;

This is KUKA.

KUKA runs thousand of brand stores in Holland, France, Bulgaria, Korea and China.

We are dedicating ourselves to provide home living solutions that allow families to gather, people to relax, friends to chat in total comfort.