The Upholstery Is Moving Into The Elite Brands Age

48，200，000 Yuan!
     November 8,2011, on the fall of the auctioneer's hammer, KUKA HOME won the title at the remarkable auction of CCTV(China Central Television) Prime Time Advertising, which is broadcasted at the 10 seconds after CCTV NEWS. KUKAHOME is known as the industry vane/leader in China, the action proclaims that the upholstery is moving into the elite brands age.
     In the past ten years, the upholstery was in the phase of strategic competition in exhibition and marketing channel, KUKAHOME is different from other industries which always in the media spotlight. Most of them are still struggling under the table for the proportion of the booth in the exhibition or trying to open more new stores.
     The Vice-President from KUKAHOME said in an interview, ”Obviously, KUKAHOME always goes advance of the upholstery in China, as a forerunner, in the last 5-years action, the mainly strategy was exhibition and marketing channel, which performed excellently in the years of worldwide exhibitions, and there’re nearly 1,500 brand stores all over the world. And now, we are deploying the new 5-years plan, and the brand strategy is the primary task. In the future 5 years, brand competition will be the mainly competition in the upholstery, and won the bid of CCTV is the first successful step of the strategic goal.”
      Exactly as the Vice-President said, and go back to the records of the CCTV and other media advertising nearly 5 years, it’s hard to see the furniture manufacture industry here, especially in the CCTV Prime Advertising Resource, KUKAHOME from the furniture manufacture industry won the bid first time.
      When asked about the KUKAHOME 5-years plan, the Vice-President said:” No one can depend on advertising, it’s a tool actually. KUKAHOME never expect building the brand by huge advertisement but hope to depend on the CCTV to carry KUKA culture to more consumers. Just like KUKA deliver the brand by reputation in the past 30 years, CCTV is sort of more efficient mode of transmission. At the same time, it is a kind of our attitude that we are telling people, according to 30 years of efforts, KUKA is ready, we are willing to stand in the spotlight of CCTV to accept more supervision from media and consumers, and to take the social responsibility to the enterprise.”