The bilateral cooperation between China and the Netherlands is being continuously deepened and enhanced over the years. Netherlands has become China’s second largest trade partner inside European Union for consecutive seven years. Under special supports from Netherlands Foreign Investment Agency (NFIA), Prince Willem-Alexander and his wife greeted five enterprise leaders from which have large potential and important investment and development prospects in the Netherlands. And Kuka is privilege to be the first enterprise to be greeted.
Prince Willem Alexander and his wife granted an audience to Kuka President Gordon Gu and his wife. During the audience, Prince Willem Alexander said that this visit is believed to further strength and foster the long-term relations between the two nations.
As one of the leading global manufacturer in the furniture industry, Europe is Kuka’s strategy market for global expansion in which the Netherlands is Kuka’s first option to establish the European Headquarter. The Netherlands will act as the logistics center for Europe in the near future in order to provide better service for Kuka European customers.
Now Kuka has 7 direct-owned stores in the Netherlands, all of which are built in the most important cities in the Netherlands. Kuka plans to open 20 stores in the Netherlands by 2011 and becomes the leading brand in the local furniture market. Increasing economy connections with the Netherlands will continue and is expected to enhance Kuka in the upcoming years.
Kuka will keep on reinforcing the oversea Franchising Store Program worldwide to internationalization of Kuka brand. By investing in the local market to implement the international operation as well as the production in China, the Franchising Store
Program will help Kuka to grow on a global scale.
Maria van der Hoeven, Ministry of Economic Affairs of the Netherlands, also met with Kuka President and his wife on the same day. Other government officials are planning to visit Kuka to learn more about Kuka business plans.